Misspelled words – keywords, keyphrases market a whopping 1%!
On coming across some top searches today, I saw “reddif.com”, which is a common misspelling of the popular site rediff.com. The other day I attended an internet marketing seminar. They talked about the importance of optimising a site for misspelt keywords. It is estimated that the misspelled keywords’ market is approximately 0.9% to 1%.
Now image, if you start a business, where all you do is, get the top 1000 most searched keywords or keyphrases world-wide, do your research on what are the most obvious and most recurring misspelt versions of those keyphrases are, and create different web sites or blogs dedicated to those mis-spelt (well, it’s misspelled in the US, misspelt in the UK, just so you know I’m not misspelling it 😉 ) keywords. According to our estimate in the seminar, you’ll target about 1% of the entire top 1000 most keywords or keyphrases’ market. HUGE!
If you do that, and further monetise (UK) or monetize (US) it using Google Adsense or any other ads, you’ll be a millionaire in less than 6 months! Now how’s that for a business eh?
There is a catch! – With almost 80% people using Google, and Google becoming more and more intelligent by the day, if you do search for a commonly misspelled word, you’ll be most often shown results with the correct spelling. I hope everyone knows about domain squatting? That’s when mean people book and keep every possible spelling permutation & combination of a popular domain name. How about trying a few combinations for Rediff?
Redif.com – Squatted.
Reddif.com – Squatted, has a page rank 2 (people have linked to the wrong url)
Redifff.com – Squatted, has a PR 1
Can you think of another combination? Go ahead, if it is a possible misspelling, it’ll be squatted. If it isn’t go ahead and squat it. You never know when they come banging on your door, offering you money for that domain, furthermore, by showing relevant ads, you’ll make perennial money anyway.
A common misspelling of facebook.com – FACEBOOOK.com (3 Os) has an alexa rank of under 2000. Thats over a million people every year!!
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One reply on “Misspelled keywords costitute 1% of the all market. Reddif? No damnit, it’s Rediff.com”
One frequently overlooked method to exploit misspelled words is to purchase a domain name that contains them. That way you don’t have to worry about having your website look unprofessional and sloppy by using misspelled words in either the headlines or body text.
In fact, I use this trick myself with my blog’s domain (Home-Base-Business.net) which is an obvious attempt at exploiting the much harder to optimize for keyword phrase “home based business”.