Google “good to know” ads on London Underground (tube) in association with CAB

Google is now advertising on London Underground or Tube as it’s popularly known. I saw these ads on a central line train in London today. Here are a couple of images taken from my iPhone. The advertisements in the Tube are about security, data protection and family protection mainly. Google have teamed up with the Citizens Advice Bureau and more information can be found on http://www.google.co.uk/goodtoknow/. Google is not new to advertising on the tube and we’ve all seen those Google Chrome browser ads, but this time, it’s more philanthropic.

Google Good to Know Ad on London Underground - Sign out

Google Good to Know Ad on London Underground – Importance of signing out

Google Good to Know Ad on London Underground - Strong Password

Google Good to Know Ad on London Underground – How to keep a really strong password

I was very surprised to see these ads on London trains. Why would Google be so kind? Google has been taking the UK more seriously recently with recent news of Google investing in an East London tech zone. Also, with Google’s purchase of of UK businesses like Beat that Quote, this may be an attempt at being seen as a household name, “not just for search”.

Have you seen these ads?