With the perception of viewers changing every day and new technology literally swamping the world, Sun Direct has made history by unveiling the HD (High Definition) technology in India. It gives five times better viewing experience over regular TV and when compared with other digital broadcast technologies, it offers excellent resolution, sharp sound quality and clear visuals.
Targetting the niche audience, it has the plans to start two channels initially – one each for Tamil movies and Telugu movies, followed by a Hindi movie service and will start eight more channels gradually. The pricing comes around Rs 10,000 one-time cost with a per-channel price of Rs 100 a month and the company hopes the cost will come down when viewership increases.
Having crossed the three million subscriber base mark in March 2009, Sun Direct’s COO Tony D’Silva stated that it is the number two DTH service provider in the country. Korean giant Samsung has been asked to provide set-top boxes required for Sun Direct’s HD broadcast service. Sun Direct intends to capture 40-45 % of the DTH market, others being international channels like Fox International and Warner Brothers.
Enjoy HD broadcast in India during Common Wealth games 2010. This is set to pioneer the HDTV wave in the country and it has been assured by the government that Commonwealth Games 2010 will be telecast live in HD technology.
Sun Direct is a 80:20 joint venture between the Maran family and Astro Group of Malaysia. It offers 41 add-on packages and a basic package of over 130 channels in DVD quality for an initial price of Rs 499 along with a free dish and set top box (STB).