Alexa launches keyword tool filled with skewed SEO data

I used to be a big fan of Alexa, in fact I still am for some niches – If you’re researching 2 sites that are targetted to SEOs or users interested in Internet marketing/search engine rankings, Alexa data will be quite accurate for US, UK and India but when it comes to non-technical industries, for example shoes, handbags or perfumes – Alexa is pretty useless.

Alexa has launched its own little keyword tool, which they should expand over time. This tool lists keywords that drive traffic to a site from search engines (data is gathered from users that use Alexa Toolbar). So I went ahead and checked Wikipedia’s keywords and I wasn’t surprised to find “SEO” as the second most “traffic driving” keyword for Wikipedia. Reason for this is that a high percentage of  SEOs or Internet Marketing experts around the world either have the Alexa toolbar installed (to check Alexa rankings of websites) or have a Firefox Addon that shows Alexa rank. Either way, maximum data received by Alexa is from people who have web related jobs and therefore is highly skewed.

According to Alexa - Keyword "SEO" drives high traffic to Wikipedia
According to Alexa - Keyword "SEO" drives high traffic to Wikipedia
SEO drives traffic to Wikipedia
SEO drives traffic to Wikipedia

Now this is obviously incorrect if you check Wikipedia’s stats that they openly share at

Alexa will continue being in my arsenal of tools, but expecting Alexa to deliver correct traffic rankings and keywords for websites that are not related to SEO, web design etc, is not something I can bank upon.

By cafearjun

I'm Arjun, live in London, UK, and ever since I've left India, I miss it even more. I'm an entrepreneur, a creator, and strive for new ideas. Have been lucky to put a few in place and make them work. This is a blog about everything I love and think about!

3 replies on “Alexa launches keyword tool filled with skewed SEO data”

Another good post from you Arjun. I agree – I’ve never really used data from Alexa as the last word. It is none the less interesting to check Alexa for client websites. I guess Alexa has helped many SEOs in a way. I mean seriously if you’re visiting your client website 3 times a day with the Alexa toolbar, you’re sure to get it in the top 300,000. That’s the beauty of this stupid system. And then ofcourse you can go to your client and boast about it 🙂

Great post Arjun. So is this new keyword tool a free service from Alexa? I was on their site today and noticed that they have some paid options with an amazon button. Didn’t go into detail on the site but it was like 0.15 cents for 1,000 impressions. Do you know anything about this? Is it worth messing with? Thanks a lot in advance. Dave

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