WordAds vs Adsense – How to Maximise Revenue from Your Blog?
Wordads by Automattic (the creators of WordPress) is an advertising system like Google Adsense to monetise your blog or website. If you’re confused about the two and wondering which one to use for your website, get this right:
You CANNOT run WordAds on a non WordPress.com website! Not even on self hosted WordPress websites.
You CANNOT run Google Adsense on a WordPress.com hosted website – whether it’s free, premium or business.
So may I request everyone who does not have a WordPress.com hosted site to stop worrying about Wordads and focus on getting more traffic and optimising Adsense ads please? If you have a non-wordpress.com hosted website, you have 10 seconds to close this page and stop worrying about all this Wordads hype.
Okay and now for the 0.01% of you left, who have a wordpress.com hosted blog/website, please note the following:
Even if you have a wordpress.com hosted blog, you can’t run Wordads on the classic yourblog.wordpress.com type URL.
Your blog must be upgraded to one of the three plans to qualify for WordAds.
You do not auto-qualify to run WordAds. Your website must have a certain minimum traffic threshold.
You need to have a certain level of user engagement, no thin content, no auto-generated traffic!
You need to apply and wait for them to approve you for Wordads.
Now, for the 0.01% of the 0.01% that tick all the points above: you can apply for Wordads here. Many news sites and reputable blogs have claimed that with Wordads you can make more money than Google Adsense but to be honest I don’t believe that. An honest comparision can’t be made between Google Adsense and Automattic WordAds because a lot depends on your Adsense ad placements and how good you are with it. With Wordads you don’t have control over where to display ads, they have their fixed pre-decided areas where they’ll place ads (mostly flash based good quality ads).
This is also a wordpress.com hosted website and I’ve applied for Wordads today. Since there is no mention of the minimum traffic requirements, I’m not sure if cafearjun.com will qualify. If it does, I’ll update this post with the kind of earnings you can expect with WordAds.
Until then, keep well.
Update – 6 hours after applying for WordAds – Got Approved! 🙂
Awesomeness happened and I got an email saying that cafearjun.com has been approved for WordAds! I’ll share some stats on the traffic on this blog to give you an idea of what you are looking at in terms of traffic.
Traffic in the Last few Days
Traffic in the Last few Months
Traffic History (This blog used to be a superhit a few years ago)
How Much Can You Expect to Earn From WordAds?
I’ve been reading about this on the web for sometime now and it seems you can forget about making any decent money unless your users come primarily from the US or Europe.
- Mark Madrona report from the Filipino Tribe reports his earnings to $104 from apprx 75000 impressions. That is a CPM of 0.13 USD or 1/10th of a cent per impression. His audience is primarily from the Philippines. And if you’re a blogger, you’ll know how hard it is to generate 75000 impressions. I see of lot of other ads on Mark’s site now, he’s probably moved to WordPress self hosted now. Would be interesting to know how he is doing now in terms of revenue.
- Prannay Jha who writes mostly for an Indian audience on his blog Subtle Words has reported figures that would even disappoint Not for Profits. I love his writing style and probably because of the Indian target, he can’t rely on Blogging for a livelihood for sure.
- Dennis who writes about technology and is a really positive guy reports in his post an earning of 133 USD for 67000 ad impressions. This is way better than Mark and Prannay’s earnings possibly because Dennis gets US traffic.
I get 70% US traffic and 20% Indian traffic, let me complete a month and I’ll update how much I earn 🙂 exciting times! Thank you WordAds!
Update 26th December 2015
Earnings are $4.55 for this month. That’ll just about buy me a Starbucks coffee.
Considering that in the period between 20th November and 20th December the blog got just under 7000 unique users, I don’t understand why the impressions are just 4427 – maybe because I run the ad only at the bottom of the page and not everyone scrolls right to the bottom of the post.
My earnings in terms of impressions vs dollars made are on the lines that other bloggers are making.
I’ll try changing the layout to something that allows ads at the start and end and see how that impacts the earnings.
Will keep you all posted, see you next month.