Categories
Internet

Google Trends does an Alexa, only better..

Came across the Google website trends and couldn’t believe my eyes. Yes guys, it’s all in the open now and there no hiding from it and the good old Alexa “highly manipulable and inaccurate” ranking days are over. Or are they?

Alexa, although pretty accurate for very high traffic sites, often showed weird patterns for smaller sites. I personally have access to about 25 sites’ data and from various stat/analytical software I use (ya ok, its Google Analytics). I always knew which site was getting higher uniques, pageviews, contrary to Alexa, which almost always showed incorrect rankings. i guess it must’ve been me, hanging around my favourite “self owned” sites, thus improving their Alexa rankings.

Have been running the same tests with Google Trends for websites and Voila! they’re accurate. It’s just something you expect of Google – precision.

Never really got around to the third tier – sites like Compete.com and Quantcast.com. Now i know I wasn’t the only one who stuck to Alexa! Here’s proof.

I now know where to go for accurate site traffic analysis. It’s like an addictive game where you just can’t stop yourself from comparing sites of different genres, geographic locations, subjects etc. And once you’ve decided to stop, you remember another one and bingo! Google Trends is open on your Firefox again (yeah, I love open source and am sick of the bulky IE).

Advantage Alexa

Having said that, you still can’t get away from Alexa. If you’re used to checking the Alexa ranking of every site you visit (and then semi consciously upgrading or degrading that site in your mind respectively), I bet no matter how inaccurate or manipulable, Alexa will continue to rule people’s toolbars. In my case, it’s Sparky that sits on the lower right hand corner and right now, it’s showing me no ranking for my Blog.

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Uncategorized

Soumya Vishwanathan – Wasted!

Living in London for the last 4 years, I don’t get Indian news as promptly as I used to.

Was going through People forever and came across Soumya Vishwanathan’s memorial.

My heart goes out to her family and friends for this loss. Such a shame that this still happens to women in Delhi.

On the 30th of Sept, Soumya was found dead under mysterious circumstance (as usual) while driving late at night. Police found Viswanathan’s body in her car at Nelson Mandela Marg, New Delhi, near Vasant Kunj.She was 27.

A senior police official stated that in search of concrete clues to solve the case, they were now checking the records of the toll bridge on NH-8 to find out about those who passed the bridge. He added that, in addition to a dummy run, recreating the events of the morning when Soumya was shot, they had drawn up a synchronised accident analysis for better understanding of the situation.

“We are trying to fix a motive to this killing. Once that is clear, the case will be solved. As of now, we haven’t ruled out anything, including a robbery attempt gone wrong,” said the official. He said the victim’s family and friends were still being questioned. “The family has been cooperative. We are taking their help to learn about Soumya’s personal life, anything which could have triggered this attack,” said the official.

A third witness has surfaced claiming to have seen the car after it rammed into the central verge of the road last Tuesday around 3.35 am. “Although, his testimony is similar to the other two, it corroborates our information regarding how the incident happened. However, the missing link remains the shooting which none of the witnesses have seen,” said the official. He added, “After reading about the incident in the news, more people having information about the incident are coming forward.”

Meanwhile, separate police teams for examining and analysing different aspects of the case have been formed who report to the DCP (south) HGS Dhaliwal. “This is to make sure the investigation is clear and nothing misses our eye. We are also seeking help from the public in helping us find anything that might be helpful for the investigations,” said the police official.

Soumya was returning to her residence in Vasant Kunj early morning on Tuesday when she was shot. Her car had rammed into the central verge after swerving sharply. It was initially considered a fatal accident until a bullet was recovered from her skull during the post mortem. After this, a case of murder was registered.

Read the complete news article at Times of India

Isn’t it really painful?

Categories
Credit Crunch

Neel Kashkari – Here to rescue Wall Street

This is the news of the minute!

American born Indian Neel Kashkari, Assistant Secretary at the US Treasury is at the center of the 700 Billion US dollar WALL STREET bailout after he was named this morning.

NAME: Neel Kashkari

AGE: 35

NEW TITLE, ROLE: Interim Assistant Secretary of the Treasury for Financial Stability. He will oversee the government’s $700 billion rescue plan for the financial markets.

EDUCATION: Received both a Bachelor’s and Master’s in Engineering from University of Illinois at Urbana-Champaign. Also received an MBA in Finance from the Wharton School of the University of Pennsylvania.

EXPERIENCE: Joined the Treasury Department in July 2006 as a senior adviser to Secretary Henry Paulson. Previously was a vice president at Goldman Sachs & Co. in San Francisco, the firm Paulson ran prior to becoming secretary.

ENGINEERING BACKGROUND: Before his finance career, Kashkari worked on NASA technology such as the James Webb Space Telescope for TRW Inc., which is now part of defense contractor Northrop Grumman Corp.

Here’s wishing Neel good luck.

Neel Kashkari
Neel Kashkari

Kashkari is to be designated the head of the new office of financial stability, created last week, in the bailout legislation that was passed by the Congress.

Categories
a man's struggle

A man’s struggle

A man's struggle
A man’s struggle

A man struggles – struggles to find his ground. He sees millions of people around him. He sees poor people on crowded streets, selling day to day commodities to sustain a living.. on the other hand he sees thousands of people living posh lives, with luxuries that the poor only dream to have. He wonders.. why this divide? Why this punishment for the poor? He ponders over the topic and strives to change the world where every human being would have equal privileges, a place where every human being would have the power to choose what they want to do.

He draws a path to do that.. and thinks to himself “What good can a man do to the poor unless he has dominance, a voice that has audability to reach all? What good can he do until he is successful, rich and has the power to actually change the world in a meaningful way?

On the other hand, he imagines a scenario where he’d walk down those streets, help the poor with whatever he can, but realises that the task is humongous. Giving up on that route, he tries to take up the responsibility by doing whatever he can to make money in a way that will help the masses anyway and then using it for the poor.

On his path of hardwork, attaining knowledge.. he eventually finds a way to make money. Once there, he realises that there are a thousand avenues open for him to make more money. He tries to make more to make more difference. He thinks what he has made is still not enough to make a difference. He continues on this drive, until he reaches a point where he finds himself on the verge of death, after living a long hard life, and asks himself – “How far will this money go in making those millions of poor lives better”?

At that point he looks back at his life and realises his money, although a lot for him, is no good use to make a larger difference.

He then realises – he always had what it takes to make a difference. He always had a vision, of a better community, he had power in his ideas and thats all he ever needed to change lives of the poor. He regrets not having taught every person he met to dream big, to believe “Nothing is impossible”.. and to tell the same thing to people they met.

He lives a life dedicated to this cause, not realising that his money is never enough. He realises that the only thing he could have done is spread a message of self empowerment and education.

Man is the most powerful machine ever, but it will always remain with a man; what he wants to make of his life.

Categories
business idea

Have an Internet Business Idea?

Introduction:

We get ideas when we’re inspired, when we see things functioning around us. The most primitive, yet most effective business ideas involve improving an existing competitor’s product or service. Because then you don’t need to worry if it’ll work. It’s already working. In such cases you only rely on your ability to create a better, more advanced product or service and then perhaps the finance and expertise to market and distribute it, not chance.

But when you’re struck by that one innovative, out of the world yet simple, never tried before idea, you need to answer a few questions to find out whether it’s really sustainable, executable and profitable.

1. Is there a need in the market or is there a void? There being a demand in the market is one thing, but there being a complete void in the market is another. The greatest businesses are based on voids. A void that your product will fill. Something people always wanted, whether consciously or sub-consciously but it never existed. Good ideas make use of market demand, but best ideas make use of market voids. This means your customers might not always know that they need your service until they know about it. This obviously has higher marketing costs because your audience needs to be educated about your unique product and the demand has to be created from nothing.

Eg:
a. PeopleForever.org – We’ve conceptualised this website to fill a similar void. An emotional outlet that’s so desperately required. People pay their condolences on someone’s demise on newspapers’ comments sections. The rest who feel the need to express, don’t let it out at all. Where should they? PeopleForever.org aims to fill the void here. When you feel like letting your heart out, letting the world know how you felt about Ishmeet Singh (deceased Indian singer), where do you go? You come to PeopleForever, write about Ishmeet, pay condolences to his family, get encyclopedic information about his life and get in touch with people like you who loved him.

2. Do you have the finance to develop your product or service to marketable standards? Without a great product/service and a good budget to develop and market it, you’ll only expose your great idea, probably to be picked up by your competitors, who might be able to develop and market it better than you. Wait till you get the finance, leave no stones unturned to develop it to the highest standards and once that is done, make sure your clientèle knows where to find your product or service.

3. Does your idea have the ability to generate cash? A lot of it? What is your revenue model? You might have a great idea for people interested in “squid recipes”. It might be something that most people interested in squid recipes will want to buy. But will that ever make you enough money to sustain the production costs, salaries etc? Maybe not. However, an innovative idea that applies to millions of Italian food lovers, might be financially more viable.

When talking about online businesses, it’s very important that the revenue model is decided and very carefully gauged. If you have a web site, you’ll either sell a product or advertising space on it, or a service via it. Your revenue generation will depend on your product/service’s price competitiveness, profit margin, ability to convert onlookers into customers, your web site’s easy navigation and design.

If your revenue model is advertising only, then you will need to generate a lot of traffic to break even. Will your site ever be able to generate enough traffic to pay back the development costs, marketing and ongoing salaries? It should be calculated before-hand how many visitors will the site attract in the best case scenario; what’ll make them come back? what does it mean financially. Is it all worth investing so much time, money and effort?

Note: An online business idea with advertising as the only revenue model requires much greater conviction and innovation compared to e-commerce based sites. In the latter’s case, if you have a good margin to be made off your sales, then you can afford expensive pay per click advertising campaigns and work to improve your conversion rates, whereas an advertising revenue dependent site has to cover that in terms of bringing out a compelling innovative idea and generating user stickiness.

Make sure you’ve done your market research and again, have the money to market the idea to generate the quantity of sales you’re looking for to make profit. There’s nothing worse than investing months in developing a website based on “what you think is” a innovative idea and finding out that a top-class web site exists, doing exactly what you want to. Market research is imperative.

Once you know you’ve discovered a treasure chest (great idea), make sure you don’t let it pass lightly. Make the most of it, explore every venue and give it your 100%.

If you’re an online entrepreneur or have a great startup idea, the following sites may be of interest.
1. tradevibes.com
2. younoodle.com
3. killerstartups.com
4. crunchbase.com

Have I missed something? Feel free to comment.

Categories
Shabana Azmi

Shabana Azmi and the faces I like

Its surprising, my brother and sister always told me that I like tall dark and handsome women. haha. Lemmi share a few faces I love and then you can figure out what you think about those. Shabana Azmi is my all time favourite, followed by a girl who lived in my neighbourhood and then by my present girlfriend. The three faces resemble I explore today. Here you go:

Shabana Azmi

Can’t upload the other two I’m afraid. I’ll be killed, not so good for this blog. WHo thinks Shabana Azmi is the most beautiful woman that ever lived? I need comments.

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Uncategorized

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