The latest Google PR update has taken place today, on the 2nd of August 2012.
The last Google Page Rank update was in May and I have been expecting a PR update for a few weeks now. I first noticed it today at around 23:00 IST. While checking one of my old Internet Marketing websites Modulus Systems, I noticed the change in PR and then on visiting a few others and Google-talking a few friends in other countries, it was confirmed that there was a pagerank update.
This PR update has come in just about 3 months from the previous Google Pagerank update – which is the approximate frequency that Google also mentions in its webmaster guidelines. With the recent Pandas and Penguins and the constant threat of them two, this PR update will make things clear for a few webmasters.
Google Pagerank and its importance now a days: Go back 2-3 years and SEOs used to check their PRs everyday and telling someone you have a PR 7 site was a statement that needed no explanation. All that has changed in my view – Pagerank isn’t the defining factor for topping the SERPs anymore. Its importance with respect to ranking for your finest key-phrases isn’t the same anymore. It is still something that webmasters and SEOs check frequently and it continues to be an important factor when determining the authority and popularity of websites linking to you.
This PR update has been really beneficial for Kapil, a friend of mine who is into internet marketing and high PR link building and has seen a significant PR increase in most of his ongoing projects. Have you seen an increase in PR too?