3 networks air Obama’s 30 minute commercial simultaneously before World Series baseball.
Barack Obama presidential election campaign short of 2 million dollars.
$2,000,000 well spent? You decide!
The infomercial started with soft music, pictures of farms, people waving the US flag and Barack Obama’s voice in the background talking about tough times the US economy has faced in recent times. “Despite the crisis, I still see optimism in American people”: Obama. Seemed like beginning of a classic patriotic movie.
We’ve seen over the last 8 years how decisions by an American president can have a profound effect on history and on American lives. I’ve traveled lengths of this country over the last 20 months. Michelle and I have met so many Americans who are looking for real and lasting change. These are American stories.. I’d like to introduce some of these people tonight.
This followed a case study on Rebecca Johnston – A woman dedicated to her family, with 4 children and a husband who couldn’t afford an operation, only to give their kids better education and cope with rising costs. How they manage within the limited resource, how they try to make ends meet, pay bills.. All this wasn’t a problem at one time, Rebecca Johnston recalls.. when mortgage rates were lower and perhaps also inflation.
We measure the strength of our economy, not by the number of billionaires we have, or the profits of the fortune 500. Whether someone with a good idea can start a new business.. whether a waitress who sustains a living on tips can take a day off without the risk of losing her job. An economy the honours the dignity of work. 8 years of failed policy resulted in the worst state of ecomony since the great depression.
Here’s what I’ll do as president (Part 1 – Economy plan):
- Cut taxes for every family making less than $200,000.
- Give businesses tax credit for every new employee they hire in the US over the next 2 years.
- Eliminate tax breaks for companies that ship jobs overseas. (Major impact on outsourcing)
- Help home owners to pay their mortgages by freezing foreclosures for 90 days.
- Provide low-cost loans to small businesses to hire more workers and keep their doors open.
Case Study 2: This again follows a clip where a gentleman who should’ve received 1500 dollars, ended up being paid just $379 per month when the company closed down. “Americans who are willing to work should be able to find a job that pays them enough to make a living, and retire respectfully with a decent pension” Barack Obama said.
Ohio governor Red Strickland, Kathleen Sebelius (Kansas governor), Deval Patrick (Massachussets governor) supported Barack’s tax cut, anti outsourcing policies.
Case Study 3: Larry Store and his wife Onida from Sardinia, Ohio, a couple with 6 children who owned their own house, looked forward to retirement, but Onida’s growing medical costs forced them to get a loan against their house. Larry, 72, despite retirement, had to start working again.
Here’s what I’ll do as president (part 2 – Energy Plan):
- Invest 15 Billion dollars a year on energy efficiency, renewable sources of energy.
- Create 5 million clean energy jobs in the next decade.
- Create fuel efficient cars in America.
- Give tax credit to buy fuel efficient cars.
- Expand production of gas, coal and oil in the US to reduce dependence on Middle East.
Eric Schmidt (CEO – Google), Tim Kaine (Governor of Virginia) started off by endorsing Obama’s ideas as teh best for America.
Case Study 4: Juliana Sanchez is a widow with 2 children and a mortgage who has dedicated her life to giving good education to her children. With a day that starts very early, Juliana works 2 jobs and undergoes teacher training. All, just to provide good education to her 2 kids.
Every parent in America wants the same thing – Good education for their child. Responsibility for our children’s success doesn’t start in Washington, it starts in our homes. No education policy can replace a parent who’s involved in his child’s education from day 1, who makes sure children reach on time, helps with the child’s homework and attends the parent-teacher conferences. No government program can turn off the TV set, put away the video games or read to your children.
To show he personally understood and has faced similar hardships, there was a clip where Barack Obama said “I had met my father only once when I was 10. My mother used work fulltime, she used to wake me up 4:30am and we used to go through my lessons”.
Here’s what I’ll do as president (part 3 – Education & Healthcare):
- Tax credit to cover tuition at public colleges and universities in exchange for serving their community or country.
- Improve Information technology for use in healthcare.
- Provide coverage for preventive care and pre-existing conditions.
- Lower healthcare costs for families at just $2500 a year.
Talking of healthcare, he talked about how his mother died of cancer so suddenly and how big a shock that was. Add to that video clips showed Obama with his two daughters and how he read all Harry Potters with them.
Dick Burbin (Senator Illinois), Claire McCaskill (senator Missouri), Joe Biden (senator Delaware) talked about Obama’s leadership skills.
Barack Obama then moved on to talking about Joe Biden. He has the best foreign policy experience, father lost his job, we share the sense of where the country needs to go. (Things we’ve heard before.)
Case Study 5: Mark and Melinda, who were both sacked from their jobs due to the economic crisis are struggling to make ends meet..
“I learnt from a very early age from my grand parents how important it is to defend liberty. ” Obama
Here’s what I’ll do as president (part 4 – Military and Defence):
- Rebuild military to meet 21st century challenges.
- Implement tough direct diplomacy to prevent Iran from obtaining nuclear weapons, curb Russian aggression.
- Focus on finishing the fight against Al Qaeda and the Taliban in Afganistan.
John Adams, retired Brig. Gen. US Army supported Barack Obama’s presidency saying he has the capability to be tough and sensitive to the constitution and people at the same time.
Watch the entire 30 minutes of infomercial here :
(Cannot download on this site online. This can be downloaded only using Realplayer and going to Youtube at youtube.com)
In the 30 minute informercial, almost all case studies revolved around education, mortgages, retirement pension, and the war. As much as I liked and enjoyed those 30 minutes, I’ll have to say that the commercial could have covered much more. Rather than tax rebates to people for cars, small businesses, recruitment in the US, clean energy, I think what we need is tax free “private” education, which is expensive and the root cause of every modern middle class person’s financial struggle.
Overall, a very well planned and executed 30 minute infomercial that will have a big impact on his campiagn. Without naming Mccain, Palin or any opposition (to the contrary, there was a statement where Obama was quoted saying “We’re not republicans or democrats, we’re Americans”), Barack Obama has thrown a winner just days before the D day!